Powering the
future of circular retail.
ZOA is the circular retail optimisation platform of CTR Group. Backed by industrial infrastructure, intelligent routing, reverse logistics and controlled downstream ecosystems, we help retailers recover value through recycling, resale, rental and refurbishment.
How We Can Help
Are your products suitable for reuse, recovery or circular routing?
ZOA is not a waste disposal business. We specialise in circular optimisation and downstream routing, turning returns, overstock, refurbishable electricals, gradeable homewares and end-of-life products into resale, rental, repair, wholesale or component recovery opportunities.
- Fashion & textiles
- Electricals
- Homewares
- Books & media
- Toys & lifestyle
- Customer returns
- Mono stock
- Mixed loads
Have reusable stock that needs rerouting? Talk to us.
The platform
Circular infrastructure backed by industrial operations.
ZOA gives retailers industrial-scale processing, reverse logistics, recycling capability, owned resale channels and AI-supported routing. This is the operational strength needed to achieve circular outcomes at scale.
People-powered operations
Infrastructure is only half the story. Our teams are the rest.
ZOA is backed by a skilled operational team with hands-on expertise in returns management, grading, refurbishment and downstream processing across the UK and Europe.
The ZOA Circular Cascade™
One product. Multiple outcomes. Maximum value.
Intelligent and controlled routing of products into the highest-value circular outcomes.
Retailer Challenge
Product Category
ZOA Intelligence
AI-supported routing · Operational infrastructure · Live visibility
The challenge
Retail is changing.
Retail returns, unsold inventory and end-of-life products represent one of the largest operational and environmental challenges facing modern retail.
Seven structural challenges reshaping the industry.
The solution
Challenges are Opportunities.
Each of the challenges presented above has a solution in ZOA. By integrating operational processing, ACTRA visibility and downstream optimisation, retailers gain a single strategic partner capable of handling customer returns, overstocks, salvage, recycling and end-of-life product flows at enterprise scale.
Flexible commercial models
Built around retailer objectives.
ZOA supports multiple commercial partnership structures depending on product category, recovery opportunity and retailer requirements.
Specialist circular services
Built for modern retail categories.
ZOA supports retailers across fashion, electricals, homewares and general merchandise through specialist recovery, refurbishment, testing and reuse services.
Not sure which service fits your stock? Talk to us.
Compliance and testing
Tested, traceable, and compliant.
ZOA operates under full WEEE, environmental and data protection compliance, with every item tested, graded and tracked before it re-enters circulation.
- WEEE Directive compliant processing
- Full electrical safety & PAT testing
- Secure data destruction & GDPR compliance
- Environment Agency registered waste carrier
- Full audit trail via ACTRA
- Quality-checked grading on every item
Industrial scale
Backed by CTR Group, a powerful operational network.
ZOA Group is backed by CTR Group’s live operational network, processing over 1,200 tonnes every week across recycling, reuse, reverse logistics and controlled recovery operations.
With dedicated operational infrastructure across the UK and Europe, including Krakow, Poland, retailers can operate through one controlled strategic partner across multiple territories.
This gives retailers faster regional processing, reduced transport complexity, improved ESG performance and consistent governance standards across markets.
Operational coverage
One partner, scalable coverage.
ZOA Group operates through dedicated infrastructure across the UK and Europe, enabling you to work with one strategic circular partner across multiple territories.
Corby, United Kingdom
UK operational infrastructure supporting reverse logistics, circular processing and controlled recovery programmes.
Marchington, United Kingdom
CTR Group's head office and secure processing hub, handling high-volume collections and routing stock through controlled resale, recycling and redistribution.
Krakow, Poland
Dedicated operational infrastructure designed to support scalable European circular retail programmes.
Technology and automation
Innovative infrastructure powering circular choices.
ZOA combines operational infrastructure with AI-supported pricing, marketplace integrations, automated routing and live reporting to help retailers build scalable circular propositions.
- Customer take-back journeys
- AI-supported pricing
- Repair and refurbishment
- Authentication
- Marketplace integrations
- Rental and subscription
- Live ESG reporting
- Item-level traceability
The ecosystem
Built on experience.
Backed by infrastructure.
Commercial ecosystem
Owned routes. Controlled channels. Real recovery power.
ZOA is not reliant solely on third-party resale channels. Through the wider CTR Group ecosystem, we operate and support multiple downstream routes designed to maximise recovery, resale value and circularity outcomes.
Preloved fashion resale, supporting second-hand clothing, customer returns and end-of-line fashion through controlled circular channels.
Clothing rental and subscription platform supporting circular fashion, product longevity and alternative recovery models.
Non-fashion resale route for general merchandise, household products and wider retail recovery opportunities.
Circular book recovery platform extending the lifecycle of used books and printed media through reuse and resale.
Rental technology
ZOA Rental.
The UK's first integrated rental-as-a-service. Pay-per-wear rental built straight into your storefront. Customers browse and rent directly from your product pages and never need to leave your site, so the brand relationship, data and revenue all stay with you.
Rental gives returned and excess stock a revenue-generating second life. Better commercially than discounting, and a genuinely sustainable option for customers.
Let's Build the Future. Together.
The most successful retailers of the next decade will not simply sell products. They will manage them across multiple lifecycles, channels and markets. ZOA Group provides the infrastructure to make that possible.
Talk to Us.
Isabella West
Saul Kurer
For general enquiries, contact: help@zoagroup.co.uk
Ready to recover more value from stock?
Let ZOA Group help you on your circular journey.
Want to speak with CTR Group directly?
Get in touch with the CTR Group team.